Airline Marketing Plan Essay

Executive Summary 1. 0 Executive Summary Puddle Jumpers Airlines, Inc. is a new consumer airline in its formative stages. It is being organized to take advantage of a specific gap in the short-haul domestic travel market. The gap exists in low cost service out of Anytown, U. S. A. The gap in the availability of low cost service in and out of the Anytown hub coupled with the demand for passenger travel on selected routes from Anytown indicates that a new entrant airline could be expected to capture a significant portion of current air travel business at that hub. The management of Puddle Jumpers is experienced in airline start-ups. Previously management grew Private Jet Airlines from a single Boeing 727 to a fleet of 16 MD80 series aircraft. Revenues grew to $130 million in a two year period from 1992 through 1993. Our research and projections indicate that air travel to and from Anytown is sufficient to provide a new carrier with revenues of $110 million dollars in its first full year of operations, utilizing six aircraft and selected short-haul routes. These sales figures are based upon load factors of only 55% in year one. Second year revenues are expected to exceed $216 million dollars with additional aircraft and expanded routes. Load factors for year two are 62%. The Puddle Jumpers plan has the potential for a more rapid ramp-up than was the case with Private Jet due to the nature of the routes and the demand for travel currently in the targeted markets served. In short, the frequency of flights needed to serve Puddle Jumpers’s target market exceeds the demand that dictated Private Jet’s growth. These sales levels will produce net profit of just over $1 million in the first operational year and $21. 4 million dollars in flight year two. Profits in year one will be 1% of sales and will improve to 10% of sales with the economies gained in year two. The over-all operational long term profit target will be 16% of sales as net profit in years three, four, and five. The company’s long term plan is part of the due diligence package. The first operational year is actually fiscal year two in this plan. The first year of formative operations will burn cash until revenue can commence. This is due to the organizational and regulatory obligations of a new air carrier. Investment activity is needed to handle the expenses of this phase of the business. The following chart illustrates the over-all highlights of our business plan over the first three years. Gross Margin here is approximately 87% of sales since the only costs included in this calculation are travel agent commissions, credit card discounts, and federal excise taxes. Travel agent commissions are calculated on 30% of sales even though management feels the actual number will not exceed 10% of sales. NOTE: For display purposes in this sample plan, numerical values in tables and charts are shown in thousands (000’s). Highlights 1. 1 Objectives The Company has the following objectives: 1. To obtain required D. O. T. and F. A. A. certifications on or before March 1, 1997. 2. To commence revenue service on or before July 1, 1997. 3. To raise sufficient â€Å"seed† and â€Å"bridge† capital in a timely fashion to financially enable these objectives. 4. To commence operations with two McDonnell-Douglas MD-80 series aircraft in month one, four by end of month four, and six by end of month six. 5. To add one aircraft per month during year two for a total of 18 at year two end. 1. 2 Mission Puddle Jumpers International Airlines, Inc. has a mission to provide safe, efficient, low-cost consumer air travel service. Our service will emphasize safety as its highest priority. We will operate the newest and best maintained aircraft available. We will never skimp on maintenance in any fashion whatsoever. We will strive to operate our flights on time. We will provide friendly and courteous â€Å"no frill† service. 1. 3 Keys to Success The keys to success are: Obtaining the required governmental approvals. Securing financing. Experienced management. (Already in place). Marketing; either dealing with channel problems and barriers to entry; or solving problems with major advertising and promotion budgets. Targeted market share must be achieved even amidst expected competition. Product quality. Always with safety foremost. Services delivered on time, costs controlled, marketing budgets managed. There is a temptation to fix on growth at the expense of profits. Also, rapid growth will be curtailed in order to keep maintenance standards both strict and measurable. Cost control. The over-all cost per ASM (available seat mile) is pegged at 7. 0 cents or less in 1996 dollars. This ASM factor places Puddle Jumpers in a grouping of the lowest four in the airline industry within the short-haul market. (US Air, the dominate carrier in the Anytown market, averages 12. 0 cents per ASM by comparison). The only three airlines with lower operating costs also operate older and less reliable equipment, and even then the lowest short-haul cost in the airline industry is currently Southwest at 6. 43 cents per ASM. Company Summary 2. 0 Company Summary Puddle Jumpers International Airlines is being formed in July, 1996 as a South State Corporation. Its offices will be in Anytown, Georgia. The founder of Puddle Jumpers is Kenneth D. Smith. Mr. Smith has extensive experience in consumer aviation. His bio as well as the backgrounds of all the members of Puddle Jumpers’s management team are enclosed herein. 2. 1 Company Ownership Puddle Jumpers International Airlines, Inc. will authorize 20,000,000 shares of common stock. 1,000,000 shares are to be set aside as founder’s stock to be divided among key management personnel. It is also expected that management stock options will be made available to key management personnel after operations commence. It is expected that founders stock plus option stock will not total more than 15% of authorized shares. Initial â€Å"seed† capital is to be attracted via a convertible debenture sold by Private Placement. This round of funding will have premium conversion privileges vs. later rounds and â€Å"bridge† capital.

Why Did Political Parties Spring Up in the United States in the 1790s

Why did political parties spring up in the United States in the 1790s? Why did political parties spring up in the United States in the 1790s? On the 30th April 1789 America’s first President, George Washington was elected into office and was to stay in power until 1797. Within this time the political scope of the United States of America expanded hugely, giving birth to the politics in which we see in America even to this present day.This essay will tackle the many aspects of the development of political parties; from the economic plans adopted by Alexander Hamilton, which forged America’s first bank in 1791, to the ways in which Americans viewed the Constitution put in place in 1789 causing the birth of Federalist and Republican attitudes throughout the United States of America. A major factor in the creation of political parties came through the influence of Alexander Hamilton. During his time as Secretary of the Treasury to George Washington, Hamilton devised five ec onomic programs as a result of his Nation Government ideology.Eric Foner argues that: ‘Political divisions first surfaced over the financial plan developed†¦ in 1790 and 1791’[1]. Hamilton’s financial models won strong support from the American financiers and manufacturers, and the models would only work if America created close links with Great Britain. This ideology sparked resistance from Jefferson and Madison, as they both believed that ‘the future lay in Westward expansion’[2] and thus, the foundations for political divisions were in place due to the ideological differences between Jefferson and Hamilton.Therefore, it can be argued that Hamilton was the main initial influence to instigate political thought in America. However, although political divisions began to emerge over Hamilton's financial plans, it was the events that occurred in Europe that acted as a catalyst for creating two coherent political parties. At first, the French Revolu tion didn’t stir any conflict between Jefferson and Hamilton but after the execution of King Louis XVI, war broke out between France and Great Britain and inevitably against Jefferson and Hamilton.On the one hand, Jefferson argued that ‘Revolution marked a historic victory for the idea of popular self-government’[3] however Hamilton; as stated by Bruce Miroff, ‘set himself resolutely against the rising tide of democracy’[4] and the events of the Revolution made the links with Britain even more significant for him. Economically America was torn. Alexander Hamilton’s economic plans for the federal government to pay off the revolutionary war debts, and the creation of a national bank were vastly disputed.Thomas Jefferson expressed massive disputes with the policies, as he thought of them as unconstitutional and would create class barriers. The historian Ryan P. Randolph argued in favour of Jefferson’s views, stating, â€Å"It was not in t he best interests of the landowners they represented. †[5] Jefferson’s view of a development of patriarchal society is also supported by historian John P. Kaminski who argued that â€Å"The foundation of the Bank of America would ally the federal government with wealthy shareholders†¦ the assumption of the state’s wartime debts by the federal government would also bountifully benefit this favoured class. [6] Hamilton however admired Britain’s reforms, which restored its financial health, and therefore modelled American financial policies in part on William Pitt’s in an attempt to restore America’s own finances. However the success of Hamilton’s program depended on cooperation with Britain, as duty on imports provided a major source of federal income and most imports came from Britain. Jefferson however is argued to have a deeply hostile towards Britain. His somewhat Anglophobia is argued to have played a huge part in his drifting from Hamilton and the formation of the traditional Jeffersonian viewpoints in which founded the Republican Party.However there wasn’t a complete disagreement over Britain, as Jefferson admired the technological advances in Britain, but didn’t see the US industry base in a similar manner as Americans â€Å"worked for themselves and not for others. †[7] Hamilton and Jefferson retained explicitly different opinions on economics, showing bias towards small government power, and a large, somewhat Conservative approach, using large government power to rule the entire country, causing divisions in opinions and the development of the Federalist and Republican Parties. Social divisions can also be attributed to the formation of political parties n America as the new Federalist scheme caused class barriers throughout America. This can be seen in the case of farmers who were pushed towards Republican opinion by the 1790s. In 1792 the Militia Act organised 18-24 year olds into militia units to act against Native Indians, however these were later used against farmers as a way of enforcing the excise taxes places on items such as Whiskey (passed by congress in 1791). This caused hardship and farmers began to revolt by tarring and feathering. In 1794 the government led 1500 militia to West Pennsylvania in a similar resistance to the Stamp Act’s Boston Massacre in 1774.This as a whole caused a division between the farming community and the government, which led to further support of Jefferson and the Republican party as farmers felt like the big government leadership was only working in favour of richer classes and causing splits in society, which in turn were represented through political parties. Henceforth, following the French Revolution, the two main ideologies were established, the parties became increasingly coherent and in the mid 1790’s they developed into the Federalist and the Republicans.Therefore, it can be argued that without the French Revolution there would be no political parties because the war against France and Great Britain caused a split, not only ideologically but geographically in America. Therefore, Hamilton’s input definitely begun the era of politics but he was not the most influential factor in the overall development of the first political parties. The Constitution may also be argued to be a contributing factor in the development of political parties as some argue that Federalists ‘loosely’ followed the Constitution, whereas Jeffersonians ‘strictly’ followed it.The historian John H. Aldrich argues that â€Å"Ratification of the Constitution launched America’s â€Å"great experiment,† testing the viability of democracy. This experiment began before national political parties were invented†[8] and therefore the constitution forced Americans into a democratic society in which made it somewhat compulsory to form an opinion, which was expres sed through support of political parties. However, historian Peter W. Schramm argues, â€Å"The American Founders believed that parties were antithetical to republican government. [9] This to some extent could be due to an American desire to not have political parties, and therefore be able to express personal opinions through a democracy rather than two distinctly polarized opinions. Nevertheless, it would be almost impossible to argue that the ratification of the Constitution did not have any effect on the development of political parties, and in fact one may argue that until the Constitution was implemented, Americans were unable to express their political opinions in a democratic manner, as there was no field for expression.The Constitution also had an effecting glance on the â€Å"people’s† view of Thomas Jefferson, the supposed â€Å"American founding father. If Thomas Jefferson had any authority to influence the political uprising in the States when he was in charge and seated as president, it certainly wasn’t shown when Jefferson took up the position of the secretary of state as Senator William Maclay observed, â€Å"He sits in a lounging manner†¦His whole figure has a loose and shackling air. [10] Maclay demonstrates that the role of presidency has a profound effect on the subject and ultimately Jefferson. The fact that Jefferson was seated in an important political establishment, and seated in an undignified manner, questions Jefferson’s real commitment to the political affairs happening at that time or was he biding his time, waiting for the next presidential election? The political uprising showed that presidential influence could have a massive impact on national affairs.Although Thomas Jefferson was in France at the time the Federal Constitution was introduced in 1787, he was able to influence the development of the federal government through his correspondence. Jefferson played a major role in the planning, de sign, and construction of a national capitol and the federal district. In the various public offices he held, Jefferson sought to establish a federal government of limited powers. In the 1800 presidential election, Jefferson and Aaron Burr deadlocked, creating a constitutional crisis.However, once Jefferson received sufficient votes in the election, he and his long-term friend, John Adams, established the principle that power would be passed peacefully from losers to victors in presidential elections. Jefferson called his election triumph â€Å"the second American Revolution. † There were many problems and arguments however, confronting the Founding Fathers like, for example, slavery. The North versus the South divide was deepening. Jefferson himself was a wealthy plantation owner and owned many slaves.Although he knew it was wrong as he said it was â€Å"a moral depravity† and â€Å"a hideous blot†[11], he couldn’t give up his wealth and his earnings. Ma ny historians have debated whether Jefferson was an actual opposition of slavery or not as he owned such a large number of slaves himself. Jefferson also commented that slavery presented the greatest threat to the survival of the â€Å"new American nation†. This â€Å"new American nation† would see these political parties spring up and finally abolish slavery in 1865 in the 13th Amendment.Nonetheless Jefferson had an impact on the political parties and their views on such subjects like slavery through his ability to become â€Å"a captivating talker and a natural leader†[12]James Madison, Jefferson’s succeeded in the presidential role, fully supported the Constitution and its values as it was a huge factor in the political restoration of society of the United States. Madison was to come into power in the 1808 election after Thomas Jefferson retired due to illness and old age. The creation of these political parties due to the Constitution being erected is an underpinning factor why Jefferson remained in power for a second term.This was due to the fact that not only did Jefferson had little opposition from Burr or Madison, but Jefferson also campaigned against the Constitution and its values as he thought that with too much power, the government would quickly become oppressive and dominant. To conclude, it would be impossible to imagine the creation of political parties in the United States without taking into account the underpinning factor that is the introduction of the Constitution in the United States of America.Without the Constitution the economic situations such as the creation of a federal bank, the implication of social barriers including those found in farming communities which essentially led to a split in opinions, and most importantly, the political divisions – most famously seen in the case of the Jeffersonian-Hamilton case would have not arose leading to the creation of the Republican and Federalist parties in America. Without the Constitution, it may be argued that America would have remained in a consensus, and therefore the Constitution itself must be seen as a trigger for the development of political parties in America.Bibliography Why Parties? : The Origin and Transformation of Political Parties in America – John H. Aldrich, University of Chicago Press, 1 Jun 1995- pg. 6 Jefferson at Monticello, Charlottesville – Bear, James, A. Jr. – University Press of Virginia, 1967. George Washington: A Life, Ron Chernow – Page 599 â€Å"Give Me Liberty! † – Eric Foner (Seagull Third Edition) (Vol. 1), W. W. Norton ; Company, 2011 Sketches of Debate in the First Senate – William Maclay et al, Lane S. Hart, Printer, 1880, Page 212 Thomas Jefferson: Philosopher and Politician – John P.Kaminski, UW-Madison Libraries Parallel Press, 1 Jan 2006 – pg. 54 A History of the United States: Inventing America – P. Maier et al, W. W. Norton ; Company Ltd. , 2002 Alexander Hamilton's Economic Plan: Solving Problems in America's New Economy – Ryan P. Randolph, The Rosen Publishing Group, 1 May 2003 – pg. 20. American Political Parties and Constitutional Politics – Peter W. Schramm, Bradford P. Wilson – pg. 17 ———————– [1] Eric Foner: ‘Give Me Liberty’ Page 282 [2] Eric Foner: ‘Give Me Liberty’ Page 284 3] Eric Foner: ‘Give Me Liberty’ Page 286 [4] Bruce Miroff: ‘Hamilton: The Aristocrat as Visionary’ Page 43 [5] Page 20 – Alexander Hamilton's Economic Plan: Solving Problems in America's New Economy – Ryan P. Randolph, The Rosen Publishing Group, 1 May 2003 [6] Page 54 – Thomas Jefferson: Philosopher and Politician – John P. Kaminski, UW-Madison Libraries Parallel Press, 1 Jan 2006 [7] A History of the United States: Inventing America – P. Maier et al, W. W. Norton & Company Ltd. , 2002 [8] Page 6 – Why Parties? The Origin and Transformation of Political Parties in America – John H. Aldrich, University of Chicago Press, 1 Jun 1995 [9] Page 17 – American Political Parties and Constitutional Politics – Peter W. Schramm, Bradford P. Wilson [10] Sketches of Debate in the First Senate – William Maclay, Lane S. Hart, Printer, 1880, Page 212 [11] Bear, James, A. Jr. – Jefferson at Monticello, Charlottesville – University Press of Virginia, 1967. [12] George Washington: A Life, Ron Chernow – Page 599

Business Research Applications Paper Essay Example | Topics and Well Written Essays - 1250 words

Business Research Applications Paper - Essay Example Research happens to be an integral part of any science and medicine related company. Merck & Co., Inc. is also a global research-driven pharmaceutical company. Established in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines to address unmet medical needs. The stated mission1 of Merck is, "To provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return." With this mission the company has been carrying on the producing medicines for different needs. Core values with which the company operates its business are; v. Recognizing that the ability to excel -- to most competitively meet society's and customers' needs -- depends on the integrity, knowledge, imagination, skill, diversity and teamwork of company's employees. Company has affirmed its respect to these qualities and how it values these qualities most highly. Traditionally 'maximizing' profits has been considered to be the objective of any organization. Not any more.This criteria has been discarded. Now organizations are supposed to have multiple objectives, monetary as well as non-monetary. There are short-term objectives as well as long-term ones. Research is an important tool for long term objective strategies. It helps in value creation as well. Value addition is one of the best strategies to take on the competitors. The term "value" can be defined in different ways according to the adopted perspective of the analysis: it is possible to determine a "customer value", a "firm value", a "stakeholder value" (Mele and Colurci, 2006). Research Activities at Merck Merck has a shown its commitment to research and developmental activities. For example the company invested $4.8 billion towards Research and development investment in the year 2006. In a pioneering effort Merck has associated itself with HIV Vaccine Trials Network (HVTN), an international collaboration of scientists and institutions sharing all their trials and results in the field of aids medicine. This network is actively pursuing the research headed towards discovering a medicine for Aids. This network shares trial results of researches being carried out by different companies and scientist organisations. The HVTN also facilitates parallel and concurrent testing of the effects of new experiments and medicines. The HVTN is a unique hybrid combining the depth and diversity of the academic community and the flexibility of a commercial drug company like Merck. Working with industry and government, the HVTN seeks to expedite and coordinate the trial process, advancing vaccine candidat es and building a body of knowledge about HIV vaccine trials. This network is the most ambitious one in the industry with

The areas of the hydrosphere, the biosphere and the lithosphere Essay

The areas of the hydrosphere, the biosphere and the lithosphere - Essay Example Energy gains, on the other hand, are highly influenced by human activities such as building of irrigation and dams. Water, in the form of snow and rain, falls on earth to be absorbed by bodies of water and plant fields (Bharatdwaj, 2009). Gabler, Petersen & Sack (2011) explained that when water reaches the subsurface, it goes first to the zone of aeration where air occupies most space. Water then consumes the space in the zone of saturation which is topped by water table (Gabler et al., 2011). Groundwater wells are designed to alter nature’s way of keeping water beneath the surface (Bharatdwaj, 2009). Cones of depression in the water table evolved from constant extraction of water from wells. When several cones of depression meet, other nearby shallow wells runs out of water (Gabler et al., 2011). Another indispensable process that sustains life is the food web. It is a series of food chains interlinked with one another. The food chains’ prequel is the primary producers supplying the essential energy for food (Bharatdwaj, 2009). Food chain is facilitated by primary consumers that feed on plants, the secondary consumers that feed on the primary consumers and then there are the decomposers that feed on what is left in each process of the cycle (Bharatdwaj, 2009). A clear cut example of a food chain is when grass was feed on by a cow; consequently the cow is eaten by man. In the study of these organisms, a biologist focuses on the processes that propels life itself, whereas, the focus of a geographer is to identify ways to preserve and maintain the Earth’s surface and resources. The diversified community of plants and animals that cover a specific area and own a particular climate are termed as biomes (Kaufman & Marsh, 2012). Biomes are like zoogeographic regions w hich aim to classify the distribution of Earth. But unlike biomes, zoogeographic regions

The history of the second amendment and gun control in America Essay

The history of the second amendment and gun control in America - Essay Example Personal opinion along with opinion of the other scholars regarding this development have been carefully avoided that has reduced this paper into mere statements of facts surrounding the development of the second amendment of the USA constitution in connection with gun control. The second amendment of the United States Constitution is an inseparable part of the United States Bill of Rights that protects the right to keep a firearm in possession by an USA citizen without moving into legal hazards. Owing to its historical nature this has become a soft spot in US sentiment and proponents favoring and disposing this right are all most in equal number. The consequences were often been grave, yet it seems the lion’s share of USA population prefers to own a gun rather than remain bereft of it1. However such discussion is beyond the scope of this paper and it solely concentrates on the historical development of second amendment of the US constitution and the gun control in America wit h respect to the same. The ratification of Second Amendment in 1791 In an unexpectedly hastened political movement just following the drafting of US constitution; the right to ownership of a gun by common US citizens was paved its way into the constitution. A committee that included James Madison inked the ownership of gun by the US citizens. Madison took the prime role drafting that part with a view to create a regulated militia that was believed to provide the country a secondary line of defense strengthening its security. It was strongly believed while incorporating that amendment that in case the people were retrained from that right; it would seriously hamper the security of the nation as well as their individual security2. The Bliss versus the Commonwealth case and the individual right related Jeopardy of 1822 The individual right to guns or any sort of fire arms and to be precise arms of any nature encountered its first counter attack long back in 1822. A case was filed in Ke ntucky when a man named Bliss was charged with carrying a sword hidden in a cane box was caught and immediately convicted. A fine of $100 was imposed upon him; the money was quite hefty considering the market value of that time. In tune with the previous amendment of 1971; it was declared by the court that the person cannot be considered as a convict as the sole purpose of him carrying an arm was for her own defense. The majority of the judges supported the decision and it cemented the right of an individual to carry arms for her own or state’s defense. Bliss was freed with full honor and dignity and carrying of arms within any place of the Unites States was legalized3. The Dred Scott versus the Stanford case of 1856 The legalization of carrying fire arms or gun within the boundary of the United States in its initial days was a culmination of court verdicts as it reflects in case of The Dred Scott versus the Stanford case of 18564. Slaves formed an important part in American population and they after a hard fought legal battle that often shed barrels of blood became legal inhabitants to the so called land of freedom. Regarding the aforementioned case when a question raised that whether a slave can enjoy the same privilege of carrying guns like any other American citizen; the court opined in favor of the slaves. In a short and precise verdict the American Supreme Court declared that slaves being full-fledged American citizens are also bestowed with the

Quality management Essay Example | Topics and Well Written Essays - 2000 words

Quality management - Essay Example A number of scholars and theorists have contributed their knowledge and expertise towards the study of quality of management. Majority of such theories have been developed from actual organizational experiences. Juran, Feigenburn, and Deming were amongst the earliest theorists who contributed valuable ideas and concepts towards quality management in organizations. These ideas were further extended and made adaptable by the Japanese theorists namely; Genichi Taguchi, Shigeo Shingo, and Kaoru Ishikawa. The ideas provided by such eminent scholars led to the development of important quality management techniques such as Six Sigma, Just in time, Mc Kinsey 7S framework, Jidoko, Kaizen and quality circles amongst much more. These concepts are widely practiced in modern organizations to gain efficiency in operations and attain quality related objectives in end products. Kelemen’s dimensions In the book Managing Quality by Mihaela Kelemen, the author has provided insight upon the impor tance of quality management on the basis of eight important approaches which are divided into two important categories. The categories are mainly the managerial and the critical perspectives of the quality management approaches. These perspectives and approaches are considered to be an extended view of Garvin’s framework in quality management. However, the approaches developed by Kelemen were seen to incorporate the notions provided by different, authors. Writers were also seen to support more than one particular approach.

Based on 3 questions Essay Example | Topics and Well Written Essays - 2750 words

Based on 3 questions - Essay Example When discharge by frustration, there would be no secondary obligations, but there would be a need for restitution under the law. Other than discharge of the contract by performance, breach and frustration, the contract could also be discharged by agreement, wherein both the parties would agree to put an end to the contract and have a new contract in place to overcome the shortcomings of the earlier contract (Wallis 2008). Discharge by frustration is a process by which the contract is ended by demonstrating frustration. These include certain limited circumstances wherein courts would have deemed that further performance of the contract would be impossible. Usually at the time of discussion and entry of either party into the contract, the factors or causes of frustration should not be known to either party and due to the fault of neither party the event has been caused such that further performance of the contract would be deemed impossible. At first, the doctrine of frustration arose in the case Taylor v Caldwell (1863) 3 B & S 826 where Blackburn J used the [presence of unforeseen circumstances that suddenly arose and rendered further performance of the contract as impossible and due to no fault of either party. In the case, Taylor hired Caldwell for the performance of concert events for 4 days at Pounds 100. The contract was created but due to a fire at the hall of the event, the entire event could not be performed. The plaintiff suffered huge losses due to non-performance of the event. However, there was no provision within the contract that provided a resolution in case of such events. The plaintiff sued the defendant, and the defendant said that due to the non-presence of the hall the event could not be performed (Wallis 2008). The Hon’ble Judge Blackburn found that within the contract there was an implied term which meant that both parties would be excused in case the contract becomes impossible to perform due to no fault of either party that enter into the contract. These circumstances may be unforeseen due to no fault of either party, and even if one party has a doubt that such an event could occur, then the onus would be put on that party (Szantyr 2011). There may be four conditions for discharge of contract by frustration to be satisfied. It may occur as an unforeseen event, it should not be known to either party, it should make performance of the contract impossible and it should create a radically different situation from what was described in the earlier contract. Besides, there are 2 alternative tests for frustration including implied theory test and radical change test. The implied theory test was what was used in Taylor vs. Caldwell, whereas the radical change test was developed in the case Davis Contractors v Fareham UDC [1956] AC 696 (Wallis 2008). Discharge of contract by breach may include defective performance as well as non-performance and would be included either as a condition, warranty or innominate. In orde r to treat such breach as primary and to repudiate the contract, the opposing party should have breached the conditions and not the warranties. In case the warranties are breached, then the contracted cannot be discharged but since the secondary obligations are not fulfilled, damages can be sought (Law Teacher 2012). Unlike discharge by frustration, an anticipatory breach may arise when one party feels that the performance of the contract would be in doubt and have expressed their willingness to discharge the contract. The opposing

The Effects of War Essay Example | Topics and Well Written Essays - 750 words

The Effects of War - Essay Example The essay "The Effects of War" focuses on the War's effects. The step of intervening in Russian war after some time was both heroic and historical. Nevertheless people did not like the idea of war because they were used to undying peace and were never willing to let it go. But the growing military strength of Russia forced the government to indulge into the war. The major purpose of writing this paper is to highlight the importance of Wilson’s decision to plunge the entire nation into the war. This document however supports the idea of war because it was necessary to prove to the world that America had not forgotten the idea of the military confrontation and to tell the international community that they are indeed getting stronger. Woodrow Wilson is believed to be the greatest peacemaker America has ever seen and his last political campaign’s punch line stated that he kept the nation away from war. Yet he had to take the nation into the war after all because other natio ns started to consider America as a toothless country and therefore the armed invasion of the motherland was imminent to say the least. The war brought many notable changes in the socioeconomic outlook of the society as it gave a common purpose to the people whereas it also strengthened the social life of the people of America. The general public commenced to read newspapers and held long discussions on the future ramifications of the war. The war nonetheless never broke to a fuller extent and Russians soon realized that they had to do much well. than what they were doing in the war zone in order to invade America. The realization of the reality compelled the Russians to become reasonable and therefore the talks and negotiations initialized. And soon after that both of the countries managed to live peacefully until now. The war creates fear in people (Figueiredo and Limongi pp.156) and due to this reason civil society of the country joined hands with the military in terms of saving their homeland thus strengthening the concept of unity in people. Interestingly the modern American business culture originates and inspires from military rules, strategies and regulations (Hart pp.12). Especially the literature of strategic management is so similar to armed sciences that the terminologies of both remained the same after so many years. Conclusively the war created a strong business and corporate culture in the society that is currently serving the nation well enough. American citizens on the other hand comprehended the importance of weaponry, education and economic growth. In the past half of the century almost every American citizen is attempting to play his or her role in the society as effectively as possible. Contemporary research suggested that war is a great motivator and people tend to get united when a military confrontation happens. But the secret of America’s economic development lies with its ability to grow a system which supported unity and this mechanism supported the country successfully for a number of decades. Conclusion This paper was developed in order to evaluate Wilson’s decision to take the American nation into the war. The

Cover letter Essay Example | Topics and Well Written Essays - 250 words

Cover letter - Essay Example accountant is extensive, with reputation of effectiveness, efficiency, an immediate positive connection to the clients, and minimal supervision but within the team environment. As a member of your company’s accounting team, I will provide reliability, efficiency, accuracy with figures, honesty, maturity, knowledge of legal and general office practices, and opportunism for tackling challenges. I find working under intense pressure with a dedicated financial team very satisfying. I have attached my resume for your perusal and review, and I hope that if you find any questions that require my clarifications you will contact me at the telephone numbers above. Mr. Fredrick, my aim is to establish a convenient timeframe that we can meet and discuss how my professionalism, enthusiasm, and talent may add value to your company’s operations. Thank you for considering my candidacy. I am looking forward to speaking with

21st Century Management Skills Essay Example for Free

21st Century Management Skills Essay Being a successful manager in the 21st century takes many skills that can be placed into three categories: Management Style, Communication, and Employee Relations. Historically, managers have mostly fallen into the Theory X type manager, meaning they pushed for production at any cost to the employee. The manager would assume that most people dislike work and avoid it whenever possible. People responded to punishment and negative reinforcement, and also that employees wanted to be directed and did not want the responsibility of making their own decisions. The 21st century manager will be much the opposite, seeing the employee as the number one asset. They see the employee as being driven and embracing responsibility, while being loyal to the company due to a positive reward system. Managers will stand back allowing for self-direction, and employee creativity and imagination to be tapped into. Next, communication is key to the success of any organization. One important skill for a manager is being multicultural, and/or multilingual – being able to speak another language, and to understand and adapt to differing cultural cues. This allows for a diverse work environment with less culture shock and improved human relations. Information will flow equally up and down the organization; employees will be kept informed about the Key Operating Indicators of the company, such as Internal PPM Scrap, Efficiency, On Time Delivery, etc. Allowing for a visual representation of how the organization is doing, and making the employees feel more connected; in turn increasing productivity, decreasing scrap, pushing for quality and on time delivery – while being able to track improvements. Finally, organizations have changed their outlook on customer relations, by making their employees their internal customers. Employees will be used as guides for continuous improvement of processes and policies throughout the organization. This will allow the employee to form loyalty and commitment, knowing they have a say in how things work. Managers will be team leaders and coaches to new employees, meaning everyone is helping everyone else; allowing employees to embrace change. Employees with this new commitment will be more likely to be promoted from within with a wealth of company information and knowledge, helping them to renew the cycle and become better managers themselves.

Pierre Trudeau Prime Minister

Pierre Trudeau Prime Minister Jump to: Life of Pierre Trudeau | Political Career | Achievements | Conclusion Introduction Minister Pierre Trudeau is one of the worlds greatest political leaders who shall be remembered for the greatest work and contribution to modern day society. His leadership style was unique and he had the means to bring the best of it every time of his life. He is amongst the few personalities who have been able to attain immortality through effective leadership skills. Throughout his entire political career, Pierre Trudeau was able to bring out a unique power and skills through which he could break all the boundaries. Many enthusiasts acknowledge and praise his intellect and leadership skills which were vital in maintaining national unity against large numbers Quebec separatists.Trudeau is also recognized for suppressing violent revolt in the Canada, and instituting the Charter of Rights and Freedoms contained in Canadas constitution (Fortes Evans-Pritchard, 2005) .His critics indict him of economic mismanagement, severe arrogance, and disproportionately favoring the federal government in relation regional governments, particularly in trying to manage and control national wealth especially oil in Prairies. He died on September 28, 2000, and many have claimed that he was a hero, and his legacy c shall live long to give human beings the inspiration that he were able to achieve. This paper hence gives a description of his life and achievements in terms of its technical and political elements. Life History, Education and Early Career of Prime Minister Pierre Trudeau Pierre Trudeau is known to be the 15th prime minister of Canada, from where he served for practically 16 years starting in 1968. He was a university professor before engaging in politics with the then popular Liberal party. Pierre Trudeau was born in October 18, 1919 in the city of Montreal to an immigrant father from France called Charles-Émile Trudeau and Grace Elliott, who was of Scottish descent. He was the second born with two other siblings named Suzette and Charles Jr.; who he remained close to through his entire political life. He was lucky to be born in a wealthy family and he was able to attend the prestigious private school called Collà ¨ge Jean-de-Brà ©beuf, where he became affiliated with Quebec nationalism concepts. In 1943 he was able to earn a law degree at the University of Montreal, where like other Canadian men he was recruited into the Armed forces as part of the government policy. After graduation, he enrolled in the Canadian Officers Training Corps, where he served till the end of the Conscription Crisis of 1944. After his short stint in the army, Trudeau pursued a masters degree in Political economy at the prestigious Harvard University, from where he studied at Ecole des sciences politiques in France, followed by short training in the London School of Economics (Clarkson Christina, 2000). All this took place between 1944 and 1949. After school, Trudeau crisscrossed Asia and Europe touring countries like China, Jerusalem, Thailand, Pakistan, Germany, and Hungary. Its in Jerusalem where Trudeau was arrested for being an Israeli undercover agent, a claim he termed vicious and politically motivated. Regardless of his short stint in Asia and Europe, Trudeau was principally based in Montreal and many people viewed him as an intellectual. His inborn charisma of joining politics where rekindled when he supported the Asbestos strike of 1949, from where he started to criticize the regional government of Quebec, marking the commencement of resistance to the conservatives that had long ruled and managed the province of Quebec. Throughout his early career, Trudeau was the most important figure in the resistance to the oppressive rule of the regional government of Quebec under Maurice Duplessis.As the founder and inaugural editor of Cità © Libre, a dissenting periodical ,he was able to cement an intellectual basis that hel ped residents of Quebec to revolt against the repressive rule of Duplessis. His socialist concepts and ideas, linked with close association with CFF (Co-operative Commonwealth Federation) and intellectuals like Frank Scott and Charles Taylor, made him to be accepted as a member of social democratic party which was the stepping stone of his political career. Regardless of these acquaintances, Trudeau shifted to liberal party in 1960s and one of the reasons of disserting the party was the differences in ideologies between him and the leaders of the party and the inability of the of the then leader Tommy Douglas, to attract new voters (Fortes Evans-Pritchard, 2005).With huge participation in opposition, Trudeau was blacklisted both by the government of Quebec and United states because of his involvement with Russia and China. With influence, he was hired as an associate professor of law at the prestigious university of Montreal from the early 1961 to 1965.here his ideologies concentrated on the concept of liberalism which was in support of individual rights, a concept that was against Quebec nationalism. His life changed completely in 1965, when he together with his friends Gerard Pelletier and Jean Marchand were requested to run in the upcoming federal elections. Among the candidates proposed by the federal Liberal party, Trudeau was the least popular one in the group that later came to be known as the the three wise men (Couture Claude, 2000). Trudeau Political Career Trudeau political career became serious when he was successfully voted to the House of Commons in the elections of 1965 as a representative of Mount Royal. This year, 1965, then became a very significant period for both the state of Canada and Trudeau in that he was able to replace Alan McNaughton the house speaker from the parliament, a seat he held till his retirement in 1984. After a short stint in the parliament, he was appointed as a parliamentary secretary to then Prime Minister Lester Pearson, where he acted as his confidant and personal representative. In 1967, Pierre Trudeau was appointed by Lester has his Justice Minister a post where he his credited for reforming divorce laws and liberalizing regulations on homosexuality and abortion. When the prime minister announced his intentions to resign, Trudeau was encouraged to enter the contest for the party leadership. His vigorous campaigns made him very popular and after the resignation of Lester, he was elected to be the leader of the liberal party and he was sworn as the prime minister two weeks later.After his election, Trudeau offered an olive branch to states that where politically different in terms of his ideologies and leadership skills and he espoused a unique democracy that was aimed in making Canada a Just Society (Clarkson Christina, 2000). In 1974 he was re-elected as the prime minister under Liberal party platform, whose campaign slogan was to reduce unemployment. Though the elections where very tough, Trudeau emerged the winner. The country economy grew rapidly causing inflation hardships that made the House of Commons to pass a vote of no confidence to Trudeaus government. After surviving the vote, the Liberal government was faced with more severe economic problems, and in the march of 1979, Pierre was forced to call a general election (Couture Claude, 2000). With the economic troubles has an excuse, the Conservative party won the general election with its leader Joe Clark becoming the next prime minister. Few months in office the conservative government was ousted under a vote of confidence relating to issues relating to tax and Trudeau was back to politics again .Here he led the liberals to victory and in 1980 he was declared the 17th Prime Minister of Canada. After a successful political career, Trudeau retired from politics in 1984 and was replaced by John Turner. After exiting politics, he joined Heenan Baikie, a Montreal law firm where he worked as a counsel. Achievements of Pierre Trudeau as Prime Minister Pierre Trudeaus work of making Canada a just and a bilingual country are some of his achievements that made him regarded as an honourable and inspirational prime minister. He was very strict and acted forcefully when he was faced with huge problems that required strict measures. A good example is when James cross and Pierre Laporte were kidnapped and killed, here Trudeau was forced to invoke specific fundamental rights and police were given mandate to arrest and jail people without the due process of law . Another important feature with his contribution is that he was influenced by socialist theory.His ideologies led to the passing of the Official Languages Act, which gave equal rights to Franco Canadians thus making English and French Canadas two official languages. Also its in his time where the first woman was appointed into the cabinet (Cohen Andrew, 1999). He initiated and shielded health care systems and development programs that made the country more balanced by bringing the gap between the rich and poor. He also put into practice many bureaucratic reforms, which made the Parliament and regional government to function more effectively. Also his personal focus on constitution led to the introduction of an act that led to the collapse of Quà ©bec separatism. In his final; political years, Trudeau is credited for drafting Notwithstanding Clause, that gave Canada sovereign rights and total political independence from the British. Every aspect of his work truly replicates to the truth concerning his done fields. For instance, he argues that every genuine life object may be tacit the same way as constructed sequence of proceedings and processes. With connection to this idea, he methodically uses and elaborates in his reality and process (Fortes Evans-Pritchard, 2005). Further, he meditates that materialism in scientific revolution is les s flourishing especially when dealing with factors of teleology and when trying to build up inclusive and incorporated representation of the universe wholly. His contributions towards the field of politics leave a mark on him and thus many live to remember him for his generous involvement and participation. His critics indict him of economic mismanagement, severe arrogance, and disproportionately favouring the federal government in relation regional governments, particularly in trying to manage and control national wealth especially oil in Prairies. In spite of a very successful political life, in the last years of his life, Pierre Trudeau was diagnosed with prostate cancer and Parkinsons disease, and he safely died in his sleep on the 28th day of September 2000. His body was buried in his family tomb at Saint-remi-de-Napierville Cemetory (Clarkson Christina, 2000). Conclusion Minister Pierre Trudeau is regarded as one of the worlds greatest political leaders who shall be remembered for the greatest work and contribution to modern day society. He is one of the few individuals who have been able to realize immortality all the way through effective leadership skills. Throughout his entire political career, Pierre Trudeau was able to bring out a unique power and skills through which he could break all the boundaries. In conclusion, its apparent that Pierre Trudeau is a very important political figure in Canada because of the way he handled FLQ Crisis, his support of bilingualism and Constitution, and the drafting of the notwithstanding act are all clear demonstration of his importance.

Students Death Raises Concerns about Weapons Essay -- Journalism Viol

Student's Death Raises Concerns about Weapons Brett Schweinberg, a 19-year-old Emerson student and Brookline resident, never imagined that a night intended for so much celebration in Boston could end so tragically. Schweinberg was one of an estimated 80,000 revelers who flooded the streets of Kenmore Square and the Fenway Park neighborhood in the early hours of Oct. 21, following the Boston Red Sox’s ALCS victory over the New York Yankees. â€Å"It was really a happy, fun, cheering crowd,† Schweinberg said. â€Å"It was a Mardi Gras parade with no route and no floats. It wasn’t a violent affair, and it certainly wasn’t a riot.† However, the vibrant atmosphere quickly dissipated when members of the BPD, some mounted on horseback and some armed with less-lethal FN-303 launchers, took action to quell and disperse the crowd. Schweinberg, who was watching the crowd from the beams of Fenway Park’s left field wall, sustained two injuries when he was hit with pellets from the compressed air rifle. Far worse for Schweinberg, however, was witnessing fellow Emerson student and journalism major, 21-year-old Victoria Snelgrove, suffer a fatal wound to the eye shortly thereafter. â€Å"She dropped to the ground like a sack of potatoes. She started bleeding profusely out of the face,† Schweinberg said. Several hours later, Snelgrove was pronounced dead at Brigham and Women’s Hospital. Her tragic death has cast a wave of criticism on the BPD’s decision to use one of the newest less-lethal technologies – a weapon the BPD had never used in a field situation– on a mostly college-aged crowd. The FN-303s were purchased by the BPD last summer for the specific purpose of controlling potential protests at the Democratic National Conven... ...joined together to form The Campaign to Ban Less-Lethal Weapons and circulate a petition with the goal of imparting a ban within the city. The petition states that: â€Å"First, these weapons must be re-classified as lethal. This is not only accurate, but it ensures that these weapons are used only in situations that would otherwise justify the use of lethal force.† Other conditions stated in the petition include independent testing for all weapons and additional training for law enforcement officials according to weapon manufacturer specifications. However, Terrill thinks there is little possibility that the FN-303 will be used by the BPD again. â€Å"In a city stung by one incident, regardless of what the science or research shows afterwards, city officials are usually very reluctant to use that weapon or permit a public policy where it would be used again.†

Organic Foods: America is Making Healthier Food Choices Essay -- Nutri

Many people in America believe that we should eat healthier foods. However, a large portion of the advertising created for food in America is focused on unhealthy foods and products, many of which are nutritionally poor and easily accessible to much of the population. This results in a contradictory ideal towards improvement of health, where individuals will constantly eat unhealthy foods and struggle to lose the weight that they will knowingly gain. If people in the modern American society were to focus more on consuming organic foods and products, people would be healthier, reducing high medical costs and improving the overall well-being of Americans. The benefits of organic foods should also be introduced to children in schools so they will be given the choice to shape their own eating habits for the future. The use of harsh chemicals in large-scale crop production is a common issue with non-organic crops. Intended to prevent pests and insects from destroying crops, pesticides and insecticides are often absorbed by the crops and are ingested by humans. Paige Parvin, a writer for Emory Magazine, addresses this issue in her article â€Å"Poison Apples†. In a study done by Chensheng Lu, assistant professor of Environmental and Occupational Health at Emory University’s Rollins School of Public Health, focused on suburban children being exposed to organophosphate pesticides in food, a chemical linked to nerve gas that is used in farming (Parvin). Lu states, â€Å"What really surprised us is that the outcome reflects the hypothesis that by switching to organic produce, there would be no exposure to pesticides,† he says. With a simple change from eating nonorganic products and gradually introducing organic foods into the diets, similar to th... ...issued by nations on GMO’s and any possible need for their use in mainstream food markets, due to lack of testing and the assurance of any negative side effects associated with consumption of these modified foods. Spears, J.F, Klaenhammer, T.R, and Petters, R.M. Genetic Engineering of Food, Feed, and Fiber: Understanding Genetic Engineering. North Carolina Cooperative Connection Service. N.d. Web. 5 Mar 2011. This article was chosen for the positive outlook towards genetic engineering of crops, which help create more crop yields, longer lasting crops and specific variants of a crop resistant to pests and diseases. Though beneficial to the Earth, the lasting complications of ingesting genetically modified foods are a highly contestable topic in America, leading to the holistic and organic food movements.

Poes Fall of The House of Usher Essay: Gloomy Images :: Fall House Usher Essays

Gloomy Images from The Fall of the House of Usher In Poe’s The Fall of the House of Usher the narrator first views the house of Usher and perceives a mystery incapable of being solved. Foreboding imaginings keep coming into his mind in spite of rational thinking and reasoning. As he says, there are things beyond our ability to rationalize. He rationalizes that if he could look at things differently or in a brighter light, he might be able to change it, but when he looks into the lake he sees, with even more fear before, a mirror image of the house in all its darkness. The eye-like windows of the house reflect back at him. This paragraph is the epitome of the Romantic movement and the story itself makes many direct and indirect references to Romanticism. Poe's references to Van Weber and Fuseli are direct references to European Romanticists. Poe wrote this story when Romanticism was at its height in Europe. The neoclassic world view had given way to the realm of the emotion. No longer was art or life looked upon as a set of rules that if one followed one could rationalize and make a sense of order out of things. Now, one looked at the emotion beneath the rational. And if that emotion was dark and even evil, it was still beautiful because it expressed a truth. Whereas Hawthorne, in Young Goodman Brown, viewed good and evil as something outside of ourselves, such as a witch or a devil, Poe seems to look within the very soul of man. The first element of Romanticism which Poe seems to incorporate into our paragraph and into the story is the moving away from neoclassic rationality when he says that when he looked upon the house he was "forced to fall back on the unsatisfactory conclusion that . . . the reason, and the analysis, of this power lay among considerations beyond our depth." In the story, he also speaks of abandoning reason in his struggles with fear. Reason does not seem to help here. Reason has gone the way of the neoclassicists. In another part of the story, Poe speaks of the sentience, or consciousness of feeling, of vegetable which seems to grow out of the ordered placement or arrangement of the stones. But the consciousness of feeling does not come until the element of decay and fungi is added to the ordered structure.

Management Is an Integral Part of the Work of Everyone

Human resource management is an integral part of the work of everyone in a managerial post and therefore line managers are the key drivers of Human Resource Management practices and systems BMAM702: HUMAN RESOURCE MANAGEMENT Executive Summary HRM may have many good thing to offer and line manager and perform many of it’s duties. Some line manager thing they are doing lot of HR duties and they are don’t mind doing it. However, other agrees that they don’t have enough knowledge and experience to carry put some of the action. Also they see these actions as waste of their time.Table of Content Introduction1 Who is line manager? 1 The role of line managers in implementing HR processes2 Relationship between HR and the line2 Devolving responsibility down the line2 Impact of line manager behaviour3 Managing line managers4 Recommendation:5 Conclusion5 Reference5 Introduction This report will look at the how HRM can be incorporated to HRM. The involvement of line manager i n HRM has been noted in literature from early 80’s. this report will try to show the role of line manager in implementing the role of HR and possible obstacle they may face due to this.Who is line manager? Front Line manager usually promoted from normal employees. As a result, they are experienced and know the general employee well, while they may not have any formal management education. CIPD have given a typical role of a front line manager, which may include the followings: * Day-to-day people management * Managing operational costs * Providing technical expertise * Organisation of work allocation and rotas * Monitoring work processes * Checking quality * Dealing with customers/clients Measuring operational performance. Increasingly, line managers are taking new responsibilities such as undertake performance appraisals, handle disciplinary activity also provide coaching and guidance. Moreover, in many companies line manager carry out responsibility such as recruitment and selection along side with HR. To answer the question why line managers are important? Sisson (1994, pp. 7-8) have given four principles of HRM, which includes beliefs and assumptions, managerial role, organisation design and personal policy.Sisson also defines the role of top-manager, where it was stated that top-managers should establish organisation’s mission and values, and shearing their future vision and success with other employee and provide transformational leadership. Where as when describing the role of middle manager Sisson states that they should be able to â€Å"inspire, encourage, enable and facilitate change by harnessing commitment and co-operation of (the organization’s) employees; they also see the development of employees as a primary role† (Sisson, 1994, p. 8).Hence, it can be said that Sisson trying to say every layers of management has important part to play in implementing the HRM approach in an organisation. The role of line managers in i mplementing HR processes Relationship between HR and the line Research has shown front line managers play more central role in implementing people management policies, because they have influence in employee’s attitude and behaviours. Which, in turn affects the performance of an organisation (Hutchinson and Purcell, 2003). Although line manager have some input in this area but many HR directors have shown concern about the ffectiveness of line manager in implementing people management policies (Hutchinso, 2008). When a line manager was asked about their role â€Å"one manager interviewed remarked ‘you are the piggy in the middle’ – on the one hand expected to be the voice of management and yet on the other the champion of the team’s interests† (Hutchinso, 2008). Storey (1992) have made the role of line manager clear and cleared the idea that HRM is not another alternative title for Personal Management; rather it is very unique approach. Store y has identified 3 elements that connects HRM and line manager.The first element is to agree that HR of a company is the ones that â€Å"make the differences†. Connected to the first, the second element is as a result HR needs to be managed in a strategic way. Therefore, Storey states â€Å"people-management decisions ought not to be treated as incidental operational matters or be sidelined into the hands of personnel officers† (Storey, 1992: p. 26). Connecting first and second element, Storey stated his third element, which requires line managers to be aware of HR and Strategic direction of an organisation as stated by top-level managers.Thus, the management of people have to be done accordingly by the line managers. Devolving responsibility down the line In late 80’s and early 90’s the use of the term human resource management (HRM) gave rise to pool of literature to be written in order to establish the definition and differences of HRM compare to Perso nal Management (PM). Among many others Armstrong (1987) was saying â€Å"The game was changing and it was useful to have a new name and a new language to encapsulate what was taking place in the world of work. Even though, there were lot of disagreement about HRM and PM, however many have agreed that the new proposed HRM system increased the role of line manager. Hence, numerous articles and reports have been written on the involvement of Line manager in HRM. Currie and Procter (2001) presented in their report that, recently line manager is playing more central role to HRM because of the fact that some HR works is ‘devolved’ to the line manager. The researches carried out by CIPD have shown that, there are positive feelings amongst the employee when the line manages plays significant role in implementing some of the HR policies themselves.As a result, employees have higher level of commitment and satisfaction in their job, which gives higher performance. Cunningham et. el (1999) have stated that devolution of responsibility between line manager and HR consultants, enables release of HR professional â€Å"from the burdensome toil of conducting routine techniques†. As a result they can focus more on strategic business decision (Whittaker, and Marchington, 2003). Impact of line manager behaviour Line managers have significant effects on employees. Their behaviour and practice will affect the level and focus of employee commitment.The goal of HRM is to achieve employees’ commitment to the organization, with the aim of making these employees â€Å"more satisfied, more productive and more adaptable† (Guest, 1987, p. 513). That is only possible with having a strong line manager who can recognise, and appreciate the work of employees. Research shown that generally line managers are relatively happy in completing some HR work, one of the managers said, â€Å"If there wasn’t any personnel [function] I’d need to do person nel work anyway, because it’s my job (Power Business, Utility Co. †. However, same time they agree that they are on their own inadequacies in HRM. Another manager have made remark such as: â€Å"Look at sickness absence, there are those line managers that will do that without being reminded, there are those that will do that because they care, and there are line managers that just will not do it unless they are actually pushed into doing it. I think the more HR that we push down to the line managers, the more uncontrolled it will become (Generation Business, Utility Co. )† (Renwick, 2003).Renwick (2003) have done extensive research on line manager involvement in HRM, and listed many positive and negative of HRM perctices withing line managers. Some of these are listed below (1) Positives: * The line are taking on responsibility and accountability in HR work. * Flexibility is forthcoming from the line to do HR work. * The line are keen to take part on doing HR wor k. * The line are managing large numbers of employees. * The line take a professional and serious attitude to doing HR work. * Line managers are relatively happy doing some HR work. The line are considerate of employee needs and wishes. * The line see HR as positive helpers in HR work. * The line see career bene? ts for them in doing HR work. (2) Negatives: * The line have many duties, and lack time to do HR work well. * The line do not see themselves as experts in HRM. * Doing HR work dilutes the line’s generalist managerial focus. * Signi? cant line inadequacies in handling HR work. * Tensions between line and HR over transfer and completion of HR duties. * The line need to re? ect and be critical of their performance in HR work. The line are reliant on HR to do HR work properly. * Differing line commitment and discipline levels to doing HRM. * The line have responsibility and accountability in HRM, but little authority. * Little appreciation of line ? exibility in doing HR tasks from ? rms. After the research Renwick summarised it with saying line managers â€Å"acknowledge that they shared the completion of HR work with HR. † However, although line are doing well in some HRM practices, but still they lucks the expertise, knowledge and experience to carry out full HRM duties.Moreover, many aspects of HRM line dislike doing. Redman’s (2001) finding shows that some line will complete employee performance appraisal over phone call. Managing line managers To get best performance from the line manager they have to be managed in right way. The relationship line manager enjoys with from their manager will reflect on how line manager conducts themselves with others. The graph below shows how senior management felt about HRM and effect it will have on value added activities.The trends shows that the move towards strategic HRM mean that an ef? cient and professional service will be delivered within agreed time-scales with an ensured consistency o f approach, (Sisson, 1994). Fig 1. The road to achieving a value-added function (Sisson, 1994). The figure and the report have show that line managers are happen to carry out some of the duties, however, they do feel long and bureaucratic process of HRM is waste of their time. Recommendation: I feel line manager should perform some HRM actions.Such as , undertaking performance appraisal. This process will enable them to learn more about the employee, hence they will be able to relate to the employee and show consideration for them. Since, line manager is the first level of contact with employee they should take the responsibility to overlook the employee‘s training and couching. Moreover, line manager should be the role model and shows how to balance work-life. Conclusion Although HRM practices show benefit to an organisation, however there are still many areas need more clarity.Although line manager understand the importance of HR work but they still require training and unde rstanding some of the practices of HRM. Line manager have the most influence, performance and commitment of employee greatly depends on how line manager conduct themselves with employees. Reference Armstrong, M. (1987. Human resource management: a case of the emperor’s new clothes?. Personnel Management, Vol. 19 No. 8, pp. 30-5. Cunningham, I. and Hyman, J. (1999), â€Å"Devolving HR responsibilities to the line – beginning of the end or a new beginning for personnel? †, Personnel Review, Vol. 8 No. 1-2, pp. 9-27. Currie, G. and Procter, S. (2001). Exploring the relationship between HR and middle managers. Human Resource Management Journal, Vol. 11 No. 1, pp. 53-69. Hutchinson, S. (2008). The role of front line managers in bringing policies to life. Bristol Business School. Hutchinson, S. and Purcell, J. (2003). Bringing Policies to Life: The vital role of front line managers. London: Chartered Institute of Personnel and Development. Renwick, D, (2003) â€Å"Li ne manager involvement in HRM: an inside view†, Employee Relations, Vol. 25 Iss: 3, pp. 262 – 280 Richbell, S. 2001), â€Å"Trends and emerging values in human resource management: The UK scene†, International Journal of Manpower, Vol. 22 No. 3, pp. 261-8. Sisson, K. (1994), â€Å"Personnel management: paradigms, practice and prospects†, in Sisson, K. (Ed. ), Personnel Management – A Comprehensive Guide to Theory and Practice in Britain, 2nd ed. , Blackwell, Oxford. Storey, J. (1992), Development in the Management of Human Resources, Blackwell, Oxford. Whittaker, S. Marchington, M. (2003) â€Å"Devolving HR responsibility to the line: Threat, opportunity or partnership? â€Å", Employee Relations, Vol. 25 Iss: 3, pp. 245 – 261

Political parties and Voting Behavior Essay

Thesis: What are the predominant political factors that affect the voting behavior of a population ? Hypothesis : Pluralism, ideology, religion and social factors are the predominant political factors that affect the voting behavior of the population. Introduction : Pluralism in voting population is a natural phenomena in European and American cosmopolitan societies . Elsewhere, in Asia and far- East ethnic diversity too exists. A consequence of this pluralism is multi-party political system .Interests of different segregated sections of society based on issues, ethnicity, public policy, loyalties etc. are represented by different political parties. This should ideally and practically lead to a multi-party system . This system is obviously more democratic. The voters choice is increased . The political parties thus become more competitive against each other. This makes the political parties more accountable to the people in order to win their ‘trust and confidence’. This pluralism affects voting behavior and has serious impacts on national politics. Voters choices are often prejudiced and biased. This is quite reasonable as we are living in an imperfect society. The American Elections : Voting behavior in Democrat and Republican elections ‘A loss of American voter’s faith in Democracy.’ The American voters today don’t identify themselves with either Democrats or Republicans according to many surveys and statistical studies. The Presidential elections have seen a decline in the participation of eligible voters , as observed since the 1950s and 1960s. The eligible voting population has increased in America but the number of registered voters is decreasing. Dissatisfied by the Democrats and Republicans not bringing effective reforms the voters have lost interest in politics as a consequence of politicians. â€Å"Does this phenomena indicate the American citizens disillusionment with a predominantly much polarized American two-party democracy?† According to political scientists the political non-participation of Americans is a matter of concern for the health of American political system. The Americans are now cynical and distrustful of politics, politicians and the Government. Experts believe such a trend could lead to the breakdown of American political system. Contrary to the belief of these experts many Democrat and Republican partisan parties claim they have the ability to draw supporters for their parties. They argue that the American’s have thus not lost faith in Democracy. Viewpoints. Voting Behavior. Introduction. ‘The ‘God-gap’ difference between the Republicans and the democrats’ The Republicans are known for their conservative ideology and policies whereas the democrats are known for their liberal ones. It is a well established public opinion that the more religiously an American is inclined the more likely he is to vote for the Republicans and the other way round for the Democrats. Karlyn Bowman a public relations expert raised a question in this context at a conference for media men. This ‘God-gap’ had overshadowed many other issues and changed the voting patterns in the November, 2006 Presidential elections. Thus the ‘God-gap’ has begun to play an important role in the American public life. Since 1992, this gap , between the frequent and the not so frequent worshipers, regardless of their religious background has become prominent. Conservative leaders were the first to guess this voter behavior and to capitalize on it. The talk became all the more popular with the Pundits, intellectuals, liberal strategists and academics – the chattering class ! They added fuel to the fire.9/11 and it’s aftermath established the God- gap as a decisive public opinion maker. Thus, the public power of religion got firmly established in the American society. In the elections to come neither the Conservatives nor the Democrats can afford to underplay it. The November 2006 Presidential elections shall be followed with contests between the Republicans and Democrats to woo a sizeable vote-bank ; the one created by the ‘God-gap’. In Politics, the ‘God-gap’ Overshadows Other Differences New York Times. By Peter Steinfels. Published December 9, 2006. ‘The Religious vote base’ The Republicans have often used their religion conservative base to win votes. Consequently Mr. George Bush won his second term in the office. This has concerned the democrats and they have lately been working on the religious vote. White evangelical and the born-again Christians again voted for the Republican candidate in the last two elections. Nationwide exit polls show that nothing has changed in favor of the Democrats. Around 70-72 percent of the evangelical and the born again Christians voted for the Republican Presidential candidate in the last two elections. Deliberate call for a religious vote by some Democratic senate candidates did win them a significant proportion of Roman Catholics and white mainline Protestants votes in states like Ohio and Pennsylvania. However trends are changing, say, in many states like Colorado. Most American’s Bobby Clark, Deputy Director of a liberal group in Colorado says,† Most Americans are now a pretty moderate people.† The Rev. Troy Newman called the election day ‘a bloody Tuesday’. His anti-abortion Operation Rescue lost favor with American’s in South Dakota and California. The Democratic parties liberal anti-abortion policies were endorsed by the people. Religious Voting Data Show Some Shift, Observers Say. New York Times. By Laurie Goodstein. Published November 9, 2006. ‘Cashing on the African-American vote-bank’ African-American’s constitute nearly half the votes in South Carolina. A remarkable portion ! This phenomena of the African-American vote-bank is now well recognized both by the Republicans and the Democrats. The racial divide still exists and is well exploited. The candidates have no compunctions visiting black churches accepting their endorsements before the elections. They even don’t hesitate in identifying with king Martin Luther! Empirical data suggests that the African –American vote has been with the Democrats who have more actively fought for their cause. The Conservatives are taking no chances now . The situation in South Carolina mirrors the entire America. The African-American voters can no longer be taken for granted. They are now armed with education and leaders. They have made significant contributions to all spheres of American life- Arts, science, literature, Sports etc. In a nut-shell they are now enlightened about their rights and privileges. Black and Bruised. The New York Times, Monday, December, 24, 2007.by Joann Wypijewski. Published February 1, 2004. ‘The Feminist ideology ’ John Kerry actively involved himself in a campaign – the Women vote bank. He was establishing his credentials presiding over women audiences. His enthusiastic drive to win over the much contested vote-bank – Women. This bastion, the Democrats claimed rightly belonged to them Mr. Bush in his campaign had projected himself as the best candidate to protect the Americans against the terrorists. The 9/11 scare was worst to affect the women. Mr. Bush’s campaign as the best candidate to protect the American’s against the terrorists caught favor with women. According to New York Times/ CBS Polls Democrats polled less, loosing ground with Democratic parties most secure women-votes. Their has been a remarkable change in the trend. To quote statistics in 2000, 54 percent of women voted for Al Gore while only 43 percent voted for Mr. George Bush, the republican candidate. The news of the 9/11 terrorist attack and the unacceptable terrorist attack against children in Russia, used provocatively by the Republicans created a considerable challenge for Mr. John Kerry and the Democrats. Mr. Bush gave a fight to the Democrats on their own strong hold-the women-vote. Mr. Bush used his success in toppling the Afghan’s in yet another novel way. He projected the new found freedom of the Afghan women to woo feminist sentiments. Statistics show that the voter turnout of women has increased over the last Presidential elections. The two parties are working on the idea to polarize the feminist activism in their favor. On the other front they are drawing more and more women to the ballot box. More and more women candidates are being fielded in elections for public offices. Hillary Rodham Clinton , the wife of former President Mr. Bill Clinton is contesting in the next Presidential elections. She is being viewed as a strong contender for the position. This scenario echoes the general mood of the American people. Thus the feminist ideology holds ground affecting elections and political parties. The New York Times, Kerry in a Struggle for a Democratic Base: Women, by Katherine Q.Seelye. Published September 2, 2004. Conclusion : We can thus conclude that Pluralism, ideology, Religion and social factors are the predominant factors affecting voter behavior. Pluralism exists across European and American politics and even in Asia and the far- East. The concept of pluralism elucidates that a multi-party system has both positive and negative impacts on voters behavior. The voter has the right to choose the party he trusts. Although he might be biased and prejudiced in his attitudes. Neither the Democrats nor the Republicans are now able to associate themselves with the common American. The decline in participation of eligible voters population in America since the 1950s and 960s suggest that the American voter has lost faith in the political system- politics, politicians and the Government. Since 1992, the ‘God-gap’ factor has begun to play an important role in American elections. Both the Democrats and Republicans are creating and fuelling this gap to cash on votes. The Democrats and Republicans are playing their Religious cards. The electorate is swinging between the Democrats and Republicans. The last two Presidential elections saw 70-72 percent Christian hardliners voting for the conservative Republicans. The situation is changing in favor of the Democrats with the American people becoming more moderate in their values. The African-American voter is now valued due to his predominance in states like South Carolina. The women voters actively participated in the last few Presidential elections according to statistics. 9/11 and it’s aftermath left a deeper influence on women voters.

Answers to queries on Orwell’s 1984 Essay

In the essay Why I Write, Orwell explained that all the serious work he wrote since the Spanish Civil War in 1936 were â€Å"written, directly or indirectly, against totalitarianism and for democratic socialism. † (Orwell, 5) What can you add by looking at his life and his mental state when writing the novel? The author wrote the novel in 1947–1948 while critically ill with tuberculosis. The writer himself wrote about the stages of his life leading to the period when he wrote the novel: First I spent five years in an unsuitable profession (the Indian Imperial Police, in Burma), and then I underwent poverty and the sense of failure. This increased my natural hatred of authority and made me for the first time fully aware of the existence of the working classes, and the job in Burma had given me some understanding of the nature of imperialism: but these experiences were not enough to give me an accurate political orientation. Then came Hitler, the Spanish Civil War, etc. By the end of 1935 I had still failed to reach a firm decision (on political position)†¦. † (Orwell, 6 parenthetical interpretation mine. ) What was the world like in 1949 (the immediate post-WW II era) in terms of politics, economics, and particularly the media? After Allied victory, two opposing world views and ideology—capitalism ( that termed itself democracy) and socialism (that called itself the democracy of the working class) characterized the previously unified Allied Forces, the former led by  America, on the latter by the Soviet Union. The two worlds have polarized economic systems: capitalism (which espoused free enterprise) and socialism (which espoused economic central planning). The two blocks also had opposing media philosophy: the so-called free libertarian press, in the tradition of the US revolution, and that of the Marxian school which saw media as the tool of the socialist revolution. This was the cold war era, and the world was politically bipolar: the United States and the Soviet Union were the superpowers. Orwell’ s once mighty Britain had become an impoverished crumbling has-been, even as its newspapers were reporting false triumphs. When he wrote 1984, Orwell saw the betrayal and perversion of socialist ideals in his country, and his hope of â€Å"English Socialism† had crashed. The novel is aimed primarily as a critique against totalitarianism. But what kind? As his dream of â€Å"English Socialism† turned into a monstrous ideology of oppression, Orwell saw its dehumanization even as its source model has become oppressors of the Soviet nations. Many of the characters in the novel in fact are believed to be depicting real figures from the Soviet Union. He was focused on the British socialists but obviously he had the Soviet politburo in mind as well. And he was obviously sure the British-American partnership would be heading towards the same direction. Why is the novel perhaps even more relevant than it when it was first written Al Gore in his Assault on Reason panned against us present-day Americans in our failure to oppose Bush when he led us to a baseless war against Iraq, against the advice of his own policymakers and using fabricated lies. Through the power of the media and the arousal of fear in us, our leader and his media spinners led us to embrace his war without us raising a whimper. (Gore, 2007; Bossard, 2007) He also warned us against any future effort to gag the internet, in the manner China is now doing it—arguing that the internet is our last hope of interactive democratic dialogues through which an informed nation can guard itself against the media and other manipulative technologies of a ruling demagogue. There have been many instances when even the most intelligent of nations have een misled by their leaders—the example of Hitler for the German people, and the recent example of the Philippines (1986) where a dictator ruled for 30 years until a unified people power ended a despotic rule, incidentally American-supported. Initially, warnings of intellectuals like Orwell may be voices in the wilderness in, but as proven by world events, at the appointed time nations would heed them, and people will move against their oppressors. Tell me why you think the novel can be used to teach students about media, history, and what we think we know. What does the book teach us about how to respond to political campaigns and advertising? What does it say about us? Against the backdrop of experience, the novel tells us how revolutions devour their sons and fail their fathers. But what Orwell warns against is the use of our skills as media men in the overall scheme of Big Brother. In the novel, the main character Winston Smith, was a revisionist writer of history who wrote it according to the whim of Big Brother’s officialdom. The propaganda machines of Big Brother were staffed by media professionals. Media churns out materials tainted by political motives. Media people are potential instruments of oppression and deceit. Lastly, how is the novel truthful, original, and human? In Why I Write Orwell said : â€Å"(I write )†¦. because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing. † (p. 5) Yevgeny Zamyatin’s novel We was a primary influence for 1984. He also included the following as influences of the novel: Darkness at Noon and The Yogi and the Commissar by Arthur Kostner, The Iron Heel (1908) by Jack London, among other books. (Shelden, 1991) Surname 5 The humanity in this novel rests in its vigorous warning against falling into the trap that will lead humanity to the nightmare of 1984. The inhumanity of its characters ironically dramatically aroused a fear in us, so we its readers recoil in the lost of such human sensibility — which the novel helped recover for us, in its aspiration for a society of equals where people are human beings and not Big Brother robots.

Drinking and driving Essay

On Jan.8, 2002, President Bush signed the No Child Left Behind Act of 2001 (NCLB) that became the education-reform bill. The No Child Left Behind is most sweeping education-reform bill since 1965 that made changes to the the Elementary and Secondary Education Act. The No Child Left Behind plays a big part in the life’s of students, parents, teachers, and the future of the educational system. â€Å"No longer content to provide access to education for traditionally extended students populations, we are now demanding that these students receive equally good educations.† In other words, administrations are now demanding equality of quality. President Bush thinks that all students are title to high quality education, treated equal, fair, and to be safe while at school. The No Child Left Behind places significant responsibilities on state educational agencies, school districts, principals, and the teachers. â€Å"In 2002 the federal government returned to the force front in potentially historic fashion.† With the passage of No Child Left Behind, supported by bipartism majorities in Congress, the nation committed itself to the achievement of every student in America. The No Child Left Behind in the federal system the United States for every education state and school districts fail to meet the requirements of No Child Left Behind Act that will be held accountable, with the opportunity to improve their down fall. Each state makes their own standards for what a child should know and learn for grades, for math and reading the standards should be developed first. Every student should be tested by the standards. All school districts should make adequate yearly progress toward meeting their state standards. Schools that fail need all the support they can get to improve their progress. The school or District shall come up with an idea that’s going to meet all necessary to make higher goals. The No Child Left Behind has a standardize by making sure that all teachers were high. The No CLB Act has In the article (Teacher’s Views on No child left behind) teachers was the no child left behind law â€Å"The federal legislation provides considerable discretion to states that can develop their own academic content standards, choose the tests they will administer, and specify the minimum scores students must obtain to be declared â€Å"proficient†. The no child left behind law increased the attention to many schools that pay to academic achievement and to disadvantage children that make it better. â€Å"As a result, the skills, and knowledge of the subgroups of children that historically have not increased as rapidly under many state tests would suggest. Second, no child left behind has increased the efforts of schools scores, third, adequate yearly progress rules; some states increased the migration of experienced teachers out of school serving high concentrations of low – performing students. No child left behind represents that parents of students who are attending title I schools are given the option to transfer their students to another school in the district for improvement status, If a student requested to be transferred shall be allowed to transfer. The No Child Left Behind, has two new educational options, -supplemental educational services and school choice for title I schools for restricting, improvement, and corrective action by the options depends on parental decisions. Parents will know their student assessments. If the school needs improvement the parent will be informed. Conclusion: The No Child Left Behind Act is great. Every child should have the right to receive an education, and be safe while in school. There so many jobs and opportunities will be required to have a college degree in order for a student to have success in life they need an education. The No Child Left Behind Act helps and gives students the impossible they did not have. The No  Child Left Behind made school districts accountability achievement. ON January 8, 2002 President Bush signed the No Child Left Behind (NCLB), Act the reform bill improves student’s goals on the state- wide testing, and The No Child Left Behind has admirable goal of improvement in the educational system. President Bush thinks that no child should be left behind and that all children are entitled to education, treated fair and to be safe. No matter what the student is, their race, where they live, they should be entitled to an equal education. References’ Abernathy, S. (2007). No child left behind and the public schools {electronic resource} / Scott Franklin Abernathy. Ann Arbor: University of Michigan Press, c2007. Michigan Press. In 2001 the author researcher at Ann Arbor: University of President George W. Bush’s education reform legislation, the no child left behind act (H.R. 1). Testing and accotability provisions Chubb, J.E. (2009). Learning from no child left behind {electronic resource}: how and why the nation’s most important but The Author research stand ford, California. : hoover institution Murnane, R., Papay, J. (2010). Teacher’s views on no child left behind: support for the principles, concerns about the practices. Journal of Economic Perspectives, 24(3), 151- 166 Programs, all other Miscellaneous Schools Believes that the school should not be accountable for teaching all children well. The No child left behind is to improve all students’ performance. Put students’ performance in data gives the parents opportunity to see the child’s performance. Students that attend low-performing schools start to develop discipline issues, their want to be transferred to a better – performing school. School that doesn’t need their goals will offer including free tutoring, and after school instruction. Randolph, K., & Wilson – Younger, D. (2012). †Is No Child Left Behind Effective For All Students?† Parents don’t think so. Online submission. The author’s researchers Database: ERIC. Since the No child left behind is to discuss the advantage of the core requirements for its implementation. Parents have concerns whether the children are really learning. Zimmer, R., Gill, B., Raquin, Booker, K., Lockwood, J., & Department of education, w.c (2007). State and Local Implementation of the â€Å"No Child Left Behind† (Nls-â€Å"nclb†). The author researchers us department of  education. The key component the no child left behind for the parent children that were attending title I school options for corrective action, improvement, failure achieve toward meeting state standards.

Analyse the compromises made in the Vienna Convention between common Essay

Analyse the compromises made in the Vienna Convention between common law and civil law approaches to contract formation - Essay Example Many of the principles of international mercantile law were derived from the early rules and traditions formulated in the Middle Ages.2 However, with regard to the unification of laws and the harmonization of principles that govern transnational commerce and in particular, the international sale of goods, serious efforts were undertaken only in the 1930s. The first draft of a uniform law on international sale of goods was developed in 1935, World political events intervened - in particular, the Second World War - and it was only in 1964 when two conventions were approved in a conference at The Hague. These conventions were the Uniform Law on the International Sale of Goods ("ULIS") and the Uniform Law on the Formation of Contracts for the International Sale of Goods ("ULF"). Unfortuna... Many states were not comfortable with the influence of the civil law traditions of Western Europe3 . The failure of these two conventions made one conclusion inescapable: to achieve uniformity and harmonization of the principles governing the international sale of goods, there must be widespread concurrence from a vast majority of state-actors.4 The road towards a unified law was long and arduous. Two years after the conferences at the Hague, the United Nations established the United Nations Commission on International Trade Law (UNCITRAL). However, it took ten years before the UNCITRAL released the 1978 Draft Convention. Perhaps the circumstances were a little different than they were in 1968, and there was a growing realization of the imperative to come up with rules that harmonize international trade law. In 1980, 62 countries came together in a conference in Vienna and, after some debate, approved unanimously the Convention on the International Sale of Goods (CISG). In 1988, the CISG finally came into force. The prefatory statement of the CISG illuminates us as to the overarching goals of the Convention: ''THE STATES PARTIES TO THIS CONVENTION, BEARING IN MIND the broad objectives in the resolution adopted by the sixth special session of the General Assembly of the United Nations on the establishment of a New International Economic Order, CONSIDERING that the development of international trade on the basis of equality and mutual benefit is an important element in promoting friendly relations among States, BEING OF THE OPINION that the adoption of uniform rules which govern contracts for the international sale of goods and take

DEVELOP A MARKETING PLAN Essay Example | Topics and Well Written Essays - 2500 words

DEVELOP A MARKETING PLAN - Essay Example However, the entrance of smaller companies that offer the same diversity in design and high class quality is forcing to reinvent itself. This paper will explore the marketing opportunities it can tap in order to reinvent its image to a flexible label that is essential to every fashion genre. Situation Analysis Internal Environment One word. That’s all it takes for a person to know someone inside and out, its history, its sensibilities, its personality, and its relationships. That word is the brand name. Coca-Cola. iPod. Nike. Google. Their identities are so strong and so embedded to the minds of the consumers that no single study, perhaps not even a compound of a thousand, can comprehensively explain how each company built it. Cotton On, despite being a young label, has experienced a certain amount of success in positioning themselves in the market and securing a loyal consumer base who identifies them with the same laidback, simple, and organic image of the country where it o riginated from, Australia. It is, despite possible apprehension of the fashion elite a brand that exudes style. It started in 1991 in Geelong, Victoria, Australia. Twenty years is considered young in the fashion retail business. Yet, it has expanded to more than 600, employing more than 4,500 people in the same countries where it distributes - Australia, New Zealand, Singapore, Hong Kong, Malaysia and the US. Its success may be credited to the same formula that casual brands like Roxy and Target has (Grail, 2009). It has managed to become an accessible brand but its lines were never tacky or common. By not emphasizing its affordability and flaunting its quality in both engineering and aesthetics have allowed it to develop a stylish image that cuts across all segments age, gender, and social class. External Environment The cards the Australian fashion industry has are not good ones. It seems easier to fold than to call it. The geography itself is a disadvantage of epic proportion. It is more than 20 hours away by plane from all of the major fashion capitals such as Paris, London, and New York. The time difference also means contradicting weather. When it’s summer in Australia, it is winter in Paris. To any fashion expert, that’s a recipe for disaster. The international economic crisis also damaged the value of the Australian, from 53 to 106 Australian cents to the US dollar. Any fashions sales expert will tell you, that’s setting yourself up for suicide and mutilation because it makes any exported product from Australia expensive (Gay, 2010). Juxtapose this with the continuous birth and growth of many other labels from or manufactured in Asian countries where labour and raw materials are affordable and you have a losing formula. The disadvantages don’t end there. The local market is small. There are only 23 million people in a country that highly penetrated by international brand whose volume of production allow them to sell products at a much lower price. The only way for any brand to grow is to go out of the Australia. The complexities continue. Unlike other secondary fashion markets like Brazil, India and China which is difficult because